E 'with great pleasure that we congratulate Dr. Elena knows Giuntoli, who yesterday (31/03/2010) graduated with a score 110 at the University of Bologna with a thesis with an entire section dedicated to Volterra Television! The
Dott.sa has kindly inviato la sua Tesi completa (263 pagg.) di cui riportiamo, qui di seguito, il frontespizio e alcune lusinghere considerazioni sul nostro progetto in essere per Volterra:
Dott.sa has kindly inviato la sua Tesi completa (263 pagg.) di cui riportiamo, qui di seguito, il frontespizio e alcune lusinghere considerazioni sul nostro progetto in essere per Volterra:
__________________________
FACOLTA' DI LETTERE E FILOSOFIA
Corso di Laurea Specialistica in
Scienze della Comunicazione Pubblica, Sociale e Politica
FARE MARKETING TERRITORIALE CON GLI EVENTI
E GLI STRUMENTI DEL WEB 2.0
Thesis in Public Communication
Corso di Laurea Specialistica in
Scienze della Comunicazione Pubblica, Sociale e Politica
FARE MARKETING TERRITORIALE CON GLI EVENTI
E GLI STRUMENTI DEL WEB 2.0
Thesis in Public Communication
Speaker: Prof. Roberto Grandi
Submitted by: Elena Giunta
Submitted by: Elena Giunta
__________________________ __
...
I decided to describe the activities conducted by Volterra Television Channel, because I think the most interesting and significant, Besides being a perfect example of how to make the promotion of a territory, its peculiarities, its resources and its people through the tools of Web 2.0. Combining Youtube, Facebook and a blog, the project succeeds in giving visibility to not only artistic and architectural peculiarities of the territory, but also to craft traditions, such as alabaster, the entrepreneurial and commercial events, cultural tradition and food and wine of the city and the surrounding area. With the joint use of these different channels you can reach a very large target at national and international level, different area of \u200b\u200borigin and object of interest.
A project such as Volterra Television Channel is, in my opinion, very interesting and fits perfectly within my research. It shows, in fact, the opportunities of Web 2.0 tools and how they allow to do promotion at no cost, by exploiting the potential of the Internet. Given the intense competition between areas, being able to promote and build on their territory and their resources at low cost and innovative ways is very important to be successful and be able to stand out.
Other very interesting element is the direct participation of citizens, service users, stakeholders who are correlated and are able to interact with each other. This, as I already explained, is made possible by Web 2.0 tools that allow for active involvement of users and allow you to go to play a promotional campaign created by a company or a public institution, focusing particularly on the public and their interests, creating a sense of belonging and building symbolic territory from shared values \u200b\u200band traditions. These are enhanced through the construction of community on the web: users find the values \u200b\u200band traditions that are then replicated in real life. For example, subscribers to the Facebook page of Volterra Television Channel are mostly residents of the city \u200b\u200band surrounding areas, which are on the web a virtual place where re-join.
believe that this capacity building and reconstruction of virtual communities is the cornerstone of local marketing done by the tools of Web 2.0: they not only enable more effective forms of communication and promotion of the territory, but also ensure that re- create web communities existing in reality, composed of people who belong to the same territory and share common values \u200b\u200band roots. With these tools, these individuals have a new virtual space within which to unwind and regroup.
...
31/03/2010 - La Dott.sa Elena Giuntoli discute a Bologna la Tesi
"Fare marketing territoriale con gli eventi e gli strumenti del web 2.0"
e si laurea con la votazione di 110. Un intero paragrafo della sua Tesi
è dedicato a Volterra Television.
_______________
Volterra Television Channel su Youtube:
http://www.youtube.com/Vol terraTelevision
**
I decided to describe the activities conducted by Volterra Television Channel, because I think the most interesting and significant, Besides being a perfect example of how to make the promotion of a territory, its peculiarities, its resources and its people through the tools of Web 2.0. Combining Youtube, Facebook and a blog, the project succeeds in giving visibility to not only artistic and architectural peculiarities of the territory, but also to craft traditions, such as alabaster, the entrepreneurial and commercial events, cultural tradition and food and wine of the city and the surrounding area. With the joint use of these different channels you can reach a very large target at national and international level, different area of \u200b\u200borigin and object of interest.
A project such as Volterra Television Channel is, in my opinion, very interesting and fits perfectly within my research. It shows, in fact, the opportunities of Web 2.0 tools and how they allow to do promotion at no cost, by exploiting the potential of the Internet. Given the intense competition between areas, being able to promote and build on their territory and their resources at low cost and innovative ways is very important to be successful and be able to stand out.
Other very interesting element is the direct participation of citizens, service users, stakeholders who are correlated and are able to interact with each other. This, as I already explained, is made possible by Web 2.0 tools that allow for active involvement of users and allow you to go to play a promotional campaign created by a company or a public institution, focusing particularly on the public and their interests, creating a sense of belonging and building symbolic territory from shared values \u200b\u200band traditions. These are enhanced through the construction of community on the web: users find the values \u200b\u200band traditions that are then replicated in real life. For example, subscribers to the Facebook page of Volterra Television Channel are mostly residents of the city \u200b\u200band surrounding areas, which are on the web a virtual place where re-join.
believe that this capacity building and reconstruction of virtual communities is the cornerstone of local marketing done by the tools of Web 2.0: they not only enable more effective forms of communication and promotion of the territory, but also ensure that re- create web communities existing in reality, composed of people who belong to the same territory and share common values \u200b\u200band roots. With these tools, these individuals have a new virtual space within which to unwind and regroup.
...
31/03/2010 - La Dott.sa Elena Giuntoli discute a Bologna la Tesi
"Fare marketing territoriale con gli eventi e gli strumenti del web 2.0"
e si laurea con la votazione di 110. Un intero paragrafo della sua Tesi
è dedicato a Volterra Television.
_______________
Volterra Television Channel su Youtube:
http://www.youtube.com/Vol terraTelevision
**
